Introduction Banner

DBS Case Study


This case was written by Robin Speculand and Adina Wong at the Singapore Management University. The case was prepared solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

Copyright © 2016, Singapore Management University

DBS successfully implemented their five year strategy and 12 months ahead of schedule. This case study explains what they did to be successful. The bank set about determining the new strategy and areas of focus, improving processes such as technology, and working on the cultural challenge. These three areas could apply to any organization and the case is relevant for any industry.

To request the university case study with teachers guide please visit

Or for a more in-depth version order a copy of our CEO’s new book Excellence in Execution – HOW to Implement Strategy

Get your copy now